Sentiment Analysis using SAP BusinessObjects Text Analytics
Open ended customer feedback, found on social media channels or other online customer and product forums can be the biggest asset for your salesforce and product design teams.
When it comes to product reviews, social media users trust each other. With more than 30 billion pieces of content added to Facebook by 600 million plus users and nearly 32 billion searches performed on Twitter in a month, customer engagement via social channels has become important. Online reviews can influence buying decisions and online sentiments can go a long way in making or breaking a brand.
KloudData can help you sharpen your online customer engagement with its Text Analytics and Sentiment Analysis solutions. We use SAP BusinessObjects Text Analytics engine to read and analyze unstructured product reviews from customers. We use Kapow Katalyst to harvest channels, and collate data into a final concise report on keywords describing components and features, and consumer sentiments about each.
SAP BusinessObjects Text Analytics has the ability to analyze and extract the key words and sentiments from user reviews and make the results available in the form of Webi reports. This resulting content can be managed fully within Sybase IQ DB.
This solution can greatly reduce the manual time and energy required to review these comments and easily converts the huge unstructured blob of information into actionable insights.
Compile a list of positive and negative sentiments for a product or component feature at the click of a button. Get easy graphs to highlight trends in changing consumer reaction to product concept and features. View requests for improvement or nice-to-have features from customer reviews.
Get structured insights to consumer sentiments to help take decisions about how to increase customer satisfaction, improve products and services, exploit additional and increased revenue opportunities, and cost savings.
KloudData is also working on topics like Churn Analysis for Telco Mobile Providers and Fraud Analysis for Insurance companies. Fill out the contact form and we will reach out to you with more information about how SAP BusinessObjects Text Analytics and Sybase IQ DB can be the perfect platform for you Sentiment Analysis solution.
